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.jpg) Focus groups are a great way to get plenty of information from a group of potential or existing customers, specialists in an area, and/or stakeholders. They’re a great way to discover people’s beliefs, attitudes, experiences and how they behave or which preferences they may have. Unlike quantitative approaches the process is not statistically robust but the insight you are likely to get makes this approach worthwhile in most cases. Focus groups discussions and in-depth interviews quite often are used to feed into the design of quantitative research projects before this type of research which is undertaken or to support or help understand an area that the quantitative research has highlighted.
At an overview level qualitative methods such as focus groups can help you better understand your marketing issue by allowing you to:
- Better understand the business marketing issue you are facing and define your marketing problem more clearly.
- Identify new ideas for products and services and how they can perhaps be promoted.
- Screen strategy alternatives under consideration, minimise risks and reduce uncertainty.
Many marketing problems are solved through the use of focus group (and in-depth) discussions and this type of research can help you:
| Create advertising that sells |
Produce New Product and services |
Packaging Design |
Create Positioning Strategy |
| Better understand customers |
Increase your Sales |
Brand Image |
Understand product Usage |
| Segment your market |
Look at Competitors |
Assess best pricing Propositions |
Formulate marketing strategy and tactics |
 Businesses tend to face issues that are particular to them so the use of focus groups can be adjusted to suit your business needs. Whether you’re deciding which packaging design you should use for your product or if you’re looking to be elected to be President of the United States (that’s right!), we believe you’ll find that focus groups can be very powerful and helpful to you and your business.
" Focus groups yielded the valuable insignts of listening to voters discuss key issues, and we used them frequently. After the election i was told that, remarkably, the Clinton campaign conducted very few focus groups. If true, this is campaign malpractice of the highest order." - David Plouffe, Campaign Manager, Obama for America in his book The Audacity to Win "
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We love working with clients where we can be sure that the research we undertake is well designed and likely to yield results that can really help their business. We try to make sure that questions we include in the discussion guides that will help you solve your research problem. We’re also reluctant to get involved in projects where we think the research problem is badly defined and likely to waste your money. Familiarise yourself with the value the research is intended to provide versus the estimated costs. Feel free to contact us (link) f at any stage to discuss your requirements or if you need help. Please consider the questions below:
+353 1 8901011
