Focus Groups Ireland - About us

How we work

You’ll find that we will adhere to your projects’ specifications after we have agreed them with you. We’ll respond to your needs in a timely manner and keep you up-to-date on how things are going. We also realise that you are likely to be an expert in your field and we’ll draw on this as much as we can to make sure your research project succeeds.

As part of Direction Research Group, the company behind www.europinions.eu a

nd www.activemysteryshopper.com, we’re dedicated to improving the market research process to help our clients.

Our Offices

	We're located in Swords, Co. Dublin, Ireland just 5 minutes from Dublin Airport. Contact Us

Analysis & Reporting

With qualitative market research it is usual to obtain large amounts of information. You'll find that our ability to interpret and analyse the data is second to none. We'll identify the major themes, their implications for your business so that you're best placed to make crucial business decisions.

Recruitment

Selecting the right people to interview!

Once we've identified the specific characteristics of the people to interview, we'll design a screening questionnaire to use when we recruit respondents.

Be they consumers, businesspeople or experts, we recruit people with specific product/category experience, special knowledge or experience, responsible for buying decisions, are a certain age, gender, job role, work for a company of a certain size, or located in a certain area.

Professionally recruited by our team of recruiters located nationwide,

we also use our market research panel www.europinions.eu which has thousands of respondents we can choose from.

If you have a recruitment requirement, please get in touch with us now. Click here

Moderation

For each project you'll need a skilled and experienced moderator who will understand the research brief and your objectives.

We think great preparation is key to the success of every project. Once we're armed with a good moderator guide and proper recruitment, we're relying on the moderator to do his/her best to get the information you need. We think good characteristics of a professional moderator are:

Someone who is well prepared

Importantly, they must be able to soon build rapport with respondents to encourage conversation and participation. They must be inquisitive and interested in what people have to say.

Some who can move through the session in a structured way, keeps time, allows relevant feedback but sticks to the game plan, asking general questions before specific, examines behaviour before asking attitude questions, and moves from positive to negative questioning. They need to be strong and be able to handle dominant respondents. Moving from open questions to probing and prompting they should try to anticipate follow-up questions.

Learn more about our moderators

Facilities - What do you need?

We've undertaken focus groups in a variety of environments. Hotel meeting rooms, meeting rooms at our offices, community halls, specialised focus group facilities with viewing facilities even on a beach! We'll recommend the best approach to help you decide.

We provide video recording and transcription services.